
The Coffee Trade Playbook
🔥 Coffee Sourcing Playbook Description
The Beginner’s Roadmap to Global Coffee Trading
Inside, you’ll learn:
✔ The difference between Arabica vs Robusta — and which markets pay more.
✔ How coffee pricing works (the “C Market” + origin differentials).
✔ How to read MOQ in MT and bag equivalents (1 container ≈ 320 bags of 60 kg).
✔ The role of certifications (Fair Trade, Organic, Rainforest Alliance) in selling to premium buyers.
✔ How to contact and verify real exporters without wasting time.
✔ Where to find buyers in your own state (roasters, cafés, distributors, food brands).
💡 Pro Tip: Most beginners quote coffee by MT, but roasters think in bags. This guide teaches you how to speak the right language so suppliers and buyers take you seriously.
📦 Bundle Option Available → Pair this guide with the Verified Coffee Supplier List for the fastest start in coffee trading.